21 October 2016

DJ Armin van Buuren performed live in the Entrance Hall of the Van Gogh Museum Friday 21 October 2016.

This unique showcase celebrated the launch of Embrace Vincent, the special edition of the multimedia guide developed by Van Buuren in collaboration with the museum.

In the past two weeks, fans of the DJ, followers of the museum and participants of the BankGiro Loterij had the opportunity to win a ticket to this unique event


Facebook Live

The performance was broadcasted via two Facebook Livestreams on the Van Gogh Museum and Armin van Buuren pages.

  • Van Gogh Museum Facebook Page
  • Armin van Buuren Facebook Page

Multimedia guide Embrace Vincent

Armin van Buuren selected eleven paintings by Vincent van Gogh and provided personal commentary, accompanied by music from his album Club Embrace.

Embrace vincent is a temporary addition to the existing multimedia guide, and will be available in Dutch and English until 1 December 2016.

  • More about the multimedia guide
  • Order the album Club Embrace

Amsterdam Dance Event

Embrace Vincent is initiated by ALDA, global developer and promoter of electronic music brands and DJ concepts, and is launched during the Amsterdam Dance Event (ADE) which will be held from 19 until 23 October 2016.

ALDA & T-Mobile present Armin van Buuren in the Van Gogh Museum is a joint initiative of ALDA, Armin van Buuren and the Van Gogh Museum. The showcase on 21 October is supported by ALDA, Armin van Buuren, T-Mobile, David Lewis, the BankGiro Loterij, Armada and Silvana.