18 February 2016
To launch the three year partnership between Heineken and Van Gogh Museum, a new limited edition bottle and gift set has been created: the Sunflower Collection.
Using its flagship brand, Heineken® has developed an uniquely illustrated bottle design that takes the form of Van Gogh’s most famous masterpiece, Sunflowers (1889). The new ‘Sunflower Collection’ bottles are available to buy in the museum restaurant and bar from today. The giftbox will be available later in 2016.
The first major exhibition that Heineken is supporting is Easy Virtue: Prostitution in French Art (1850 – 1910) which opens on February 19th.
The exhibition showcases Paris in the late 19th century, the same period Heineken® received its gold medal of honour at the World Exhibition (held in Paris in 1889). At the heart of this period was the famous nightclub, Folies-Bergère. Popular with many artists of the era, it was also the first nightclub in Paris where Heineken® was served.
Vincent on Friday
An exclusive Vincent on Friday event on February 26th will bring this period to life, with a selection of experiential activities that will immerse visitors in the era.
Jan-Derck van Karnebeek, Chief Commercial Officer, Heineken:
“Our association with this renowned museum is a partnership in the true sense of the word. It goes beyond a simple financial donation. Heineken® and van Gogh are iconic Amsterdam institutions, and together we will celebrate our shared heritage with international visitors from around the world. We are delighted that our partnership is taking its first step.”
Axel Rüger, Director of the Van Gogh Museum:
“The Van Gogh Museum is tremendously proud of the collaboration with Heineken®. With their invigorating design and refreshing contents, the Sunflower Collection bottles offer the spring season a cheerful, effervescent welcome. Heineken® and the Van Gogh Museum both appeal to a dynamic, passionate audience that enjoys life to the full.”